Success stories
Inspiration for all
Land Rover and Jaguar is currently one of the largest employers of apprentices in the automotive industry, with 450 apprentices in the UK Dealer Network.
The company believes that higher vehicle complexity and consumer choice mean that it is essential to have a highly skilled pool of workers.
Land Rover and Jaguar has shown an innovative approach to training through its unique on-line system which blends off-the-job training, distance and e-learning, and workplace assessment.
Successful Land Rover and Jaguar dealer apprentices are also lucky enough to enjoy the extraordinary community projects. Last year the company’s top apprentices were given the opportunity to visit Tanzania and Peru.
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Why bother with Apprenticeships?
Dr Adrian Birch, Land Rover and Jaguar’s Manager of Training Delivery, says:
'Apprenticeship training has resulted in real and measurable benefits for Land Rover and Jaguar. Training high caliber apprentices has been crucial to stemming a shortage of specialist staff, improving our car dealer profitability and customer service. Land Rover and Jaguar dealerships exceeded profit targets in 2005 and, according to a NOP survey the same year, customer satisfaction with Land Rover was up 5% - a testament to our highly skilled workforce.'
What works for Land Rover and Jaguar?
The company is particularly proud to have driven Apprenticeship drop out rates down to just 9%, reflecting the loyalty of its apprentices. As evidence of its success, Land Rover’s dealer apprentice training system is now being mirrored in South Africa, China and Spain, with talks ongoing to set up similar training systems in Russia and India.
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'As a company we have that in employing apprentices we have developed a loyal and highly motivated workforce - one which we intend to use to secure our future as a leader within the construction industry.'
West Midlands Co-op Travel