Success stories

In an industry where staff turnover is notoriously high, Cath Bown, public house tenant, believes that Apprenticeship training has made a real difference to her business, with most staff staying an average of three or four years.

Why bother with Apprenticeships?

Cath believes that Apprenticeships are the best way to motivate staff: 'It gives them something to aim for. I want my staff to feel there is more to the bar assistant role than just serving drinks. Combining their job with the provision of a qualification gives them the ability to develop their career and go on to further education.'

What works for The Crown?

Cath explains: 'As an employer, my main objective is to provide a quality service to my customers. As my staff are the main point of contact, it is essential that they are trained in areas such as customer service and product knowledge.'

Cath continues: 'Apprenticeships are the ideal option as they cover all aspects of training that my business requires, and allows my staff to train whilst at work.'