Success stories

Inspiration for all

Apprenticeships are at the heart of the business and recruitment strategy at British Telecom. The 99,000 strong workforce currently includes around 1000 apprentices.

Apprenticeship frameworks offered within BT include Customer Service, Business Administration, Service Technician and Network Designer. The programme is so successful that in 2006 BT and training provider Accenture (UK) Ltd received an ALI inspection score of ‘outstanding’ in the area of learning.

On average, 60 per cent of each apprentice year group progresses to a higher level of education. With a guaranteed job at the end of their Apprenticeship, 80 per cent of BT’s apprentices complete their qualification, and the company’s average retention rates are an impressive 85 per cent.

Why bother with Apprenticeships?

Dave Walsh, head of BT Apprenticeships said: 'Our investment in our apprentices exceeds the framework requirements in both learning and skills. We offer academic and empirical learning, which includes life skill development opportunities such as the Prince’s Trust programme, foreign exchange trips and, this year, our first Challenge Africa event. All of these programmes are designed to help develop individuals beyond their immediate role, so they can apply their new found skills when dealing with BT customers – a key skill as customer service is a number one performance indicator for BT.'

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What works for BT?

BT expects to save in excess of £7.5 million when recruiting apprentices, compared to adult recruitment of the same scale. An additional saving of £2 million is expected as fully trained apprentices come to fruition, as they are more productive than their adult entrant counterparts.

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'As a company we have that in employing apprentices we have developed a loyal and highly motivated workforce - one which we intend to use to secure our future as a leader within the construction industry.'

West Midlands Co-op Travel