Live Events and Promotion involves everything to do with putting on a show or event from promoting the event to staging it. Live events can be indoor or outdoors, one off events or tours and small to large scale productions. There has been a growth in live outdoor and other special events often on a grand scale - Proms in the Park, Glastonbury, O2 Arena.
Intermediate Level apprentices will train in administrative and/or support roles including stage/venue crew support, event booking support and booking agent assistants. The Advanced Level apprentices train as music/events promotions assistant or events assistant, events/entertainment officer, venue and staff crew.
As an Intermediate Level apprentice you could work as Event Promotion Support Staff, covering publicity activities and contributing to the production and distribution of publicity for live events, assisting in the production of press releases and presenting live event ticket sales information. Or you could work as a Booking Agents Assistant, where you will support the setting up of live events for artists, and provide administrative support for indoor and outdoor events.
As an Advanced Level apprentice you could work as Venue and Stage Crew where you will load in, breakdown and load out equipment for a live event, safely supports the set up of the stage, instruments, sound and lighting for the live event, or as Music/Events Promotions Assistant, Events Assistant, Events/Entertainment Officers undertaking activities to secure funding for a live event, support the licensing and permissions application processes, research and assess the appropriateness of venue, contribute to the preparation of contracts.
Job Roles
Intermediate Level Apprenticeship
- Venue and Stage Crew
- Event Promotion Support Staff
- Booking Agents Assistant
Advanced Level Apprenticeship
- Venue and Stage Crew
- Music/Events Promotions Assistant
- Events Assistant
- Events/Entertainment Officer
- Production Assistant
