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Creative and Digital Media

Creative and Digital Media

Would you love to work in a creative industry, like TV or radio? Then look no further...

This Apprenticeship covers new entrant roles in a range of sectors, including TV, Archive, Animation, Interactive Media, Film, Photo Imaging and Radio. As well as these traditional areas this Apprenticeship covers the growing role of digital technologies in changing the way that media content is shared and enjoyed by audiences.




During the Apprenticeship you may be working as a production runner, a production assistant, a digital assistant, an assistant to the camera crew, an editing assistant or as a production secretary. You will develop an understanding of the end to end production cycle in relation to different platforms e.g. audio, visual, interactive and emerging technologies and post production, to different genres e.g. entertainment, drama, news, sport, children’s and in different formats e.g. live, studio and online.

You and your employer will be able to tailor your Apprenticeship programme, selecting a combination of options including Production, Editing, Interactive Media, Audiovisual Journalism, Camerawork, Set Design and Photo Imaging.





Job roles

Advanced Level Apprenticeship

  • Production Runner/Assistant
  • Post Production Runner
  • Broadcast Assistant
  • Archive Assistant
  • Animation Assistant
  • Assistant to the Camera Crew
  • Junior Designer
  • Junior Researcher
  • Web Coordinator
  • Trainee/Assistant Photographer
  • Digital Assistant
  • Production Secretary

Higher Level Apprenticeship

  • On-line Community Manager
  • User Experience Co-ordinator
  • Junior Interactive Product Designer
  • Junior Interactive Product Developer


Entry requirements

Different Apprenticeships have different entry requirements. However the most important requirements are that:

You must be living in England and not taking part in full-time education.
You must be aged 16 or over.
If you took your GCSEs more than five years ago and didn’t gain a top grade (A or A*), or you don’t have good GCSE grades in Maths and English you will need to take a literacy and numeracy test.


What qualifications can you do after the Creative and Digital Media Apprenticeship?

You might want to continue and progress your career in one of the above job roles after completing this apprenticeship but you can also do further qualifications to build on your skills, such as a Foundation Degree, HNC/D in interactive media, photo imaging and media production.


Last Updated: 19/06/2014

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The Main Info

The Level

Advanced Level Apprenticeship

Higher Level Apprenticeship

Current Vacancies

See what vacancies are currently available for this Apprenticeship.

Creative and Digital Media vacancies »

Framework information

You can view the latest framework information on the Apprenticeship Frameworks Online (AFO) framework library.

Go to the framework library »